You’re probably wondering, “What exactly do they mean by Google Network?” Good question. The Google Network is made up of two networks: Search and Display. They’re the places where your AdWords ads can appear, including: Google sites, partner sites, and other placements like mobile phone apps.
Ad formats on the Google Network
Ad formats let you choose how to communicate your business to your audience.
The Google Network can connect you with customers at the exact moment they’re engaged in an online activity connected to what you offer — like searching for your product, reading a blog about your industry, or watching a related video on YouTube. Choosing the correct ad format for your campaign can ensure your ad is the most relevant and actionable for a particular customer at that moment.
Here are some of the most popular ad formats on the Google Network:
- Text ads
- Ads with Extensions
- Responsive ads
- Shopping ads
- Image ads
- Video ads
- App promotion ads
- Call-only ads
- Rich media ads
Some formats like Shopping ads can only show on the Search Network, some like Rich media ads can only show on the Display network, and some can show on both.
Why not start your Google AdWords Advertising Campaign with us today?
Let us help you set up the best performing ads so that you can enjoy the leads and sales from Google network.