Why do you want to get first page rankings?
According to a research study by Forrester in 2016, base on 999 consumers in the United States, 71 percent of consumers begin their journeys by using a search engine to discover new products and services, and 74 percent are reported using a search engine for consideration and purchasing (research, comparison, transaction). Thus, if you have a new product or service, you want to place it on the first page so that it is visible to your potential customer when they search for certain keywords via search engines, which might lead to further consideration and purchase.
Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages. Unless people can’t find what they want, they just don’t really bother going beyond the first page. Therefore, you should definitely aim to place your website on it.
A July 2014 Google organic desktop search study found a 71% Click-Through Rate (CTR) for Page One results while the following Page Two and Three have a combined CTR of just 6%. You can see just how dramatically CTR declines by the exact position in this graph from Advanced Web Ranking for both desktop and mobile, based on the searches from August 2017 and therefore, it concludes the importance of your website position:
Google is arguably the number 1 search engine in the world (at least right now) when we compare it to other search engines as in top 10 most popular search engines like Yahoo and Bing. Google is a ‘Seach Giant’ as people are using it more often than it is 20 years ago due to the improved quality of its search results. An interesting article from searchengineland.com shows the estimation of Google searches per second, minute, day & month:
- 63,000 searches per second
- 3.8 million searches per minute
- 228 million searches per hour
- 5.5 billion searches per day
- 167 billion searches per month
- 2 trillion searches per year!
Google Search Engine Results Page (SERP) Elements
Years ago, the Google Search Engine Results Page is made up of 3 main sections:
- The top section usually consists of 3 paid text ads that relate to the keyword used to conduct the search.
- The right-hand column also consists of several paid text ads that relate to the keyword used to conduct the search.
- The main section in the middle consists of “organic” (non-paid) listing of web pages that are relevant to the searched keyword. This is where SEO comes into the play.
Things have changed and there is a lot more going on in today’s Google SERP, but Google’s mission never changed. It strives its best to organize the world’s information and make it universally accessible and useful. Nowadays, Google presents data and results in many different ways and these include the following:
- Paid Google ads (usually present in the top and bottom sections)
- Organic results (driven by SEO and located just after the paid ads)
- Local Listings
- Knowledge graph content
- News and articles
- Product reviews
- Video and Images
What is SEO?
Search Engine Optimization (SEO) is about putting your site’s best foot forward when it comes to visibility in search engines. However, bear in mind that your ultimate consumers are still your potential customers (human), not search engines (bots).
SEO helps to increase the quantity and quality of traffic to your website through organic search engine results.
- Quality of traffic. You can attract many visitors to your website, but if they’re coming to your website because of a misleading keyword, that is not quality traffic. You want to get visitors who are genuinely interested in the products/services that you offer. For example, the word “Apple” could mean very different things. We call both the brand of iPhone and the sweet, pomaceous fruit as “Apple”, so which one are your products?
- Quantity of traffic. Once you have the right people clicking through from the search engine results pages (SERPs), the more traffic you get, the better you are.
- Organic results. Organic traffic is any traffic that you get without paying a single penny and this is important if you are looking into a long-term benefit.
What are the benefits of SEO?
- Top Ranking and Position in Search Engine Result Page (SERP).
- Easy access for your existing clients when they try to look for you.
- Increase website traffic which may bring you more leads.
- Boost your corporate branding and trust.
- Increasing calls and enquiries regarding your products and services.
- Increase brand exposure, increase customers, increase sales.
- People find you first on SERP, potentially convert to your customers.
So, how to feature my website on the first page of Google?
There are lots of things that impact your website rankings and here are the three most important items that you should consider in order to improve your website SEO scores:
- Your website content.
- The way your website is organized.
- Links and citations to your website.
It is possible to rank your website higher up in SERP with time by focusing on improving your SEO scores in each of these three categories. Consult us so that we can suggest you some useful content in order to take advantage of good terms that can earn you more business. We may also suggest organizational or structural changes to your website so that search engine bots and human can easily discover your website. Last but not least, we will also help to search for high-quality sources of links and citations so that you can get organic traffic and nature exposure to the world.
Do you want to know more?
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